Today, nearly 70% of website traffic comes from mobile devices. If your site isn’t responsive or mobile-friendly, your potential visitors will bounce off in no time. So, having a responsive website design is indispensable.

Responsive Websites – A Quick Explanation

Having a responsive website design suggests developing a layout that adapts to any screen size and device. So, as a user shifts from a laptop to a smartphone, the website orients itself to different resolutions. This is a cost-effective solution to maintain a uniform website experience across all platforms.

Responsive Design Is Important

Imagine constantly pinching and zooming a website on the phone – would it be an optimal experience? Because it probably isn’t, Google rolled out this change back in 2015 and, till today, uses a site’s mobile-friendliness as an important ranking factor. So with the digital space transforming so rapidly, having a mobile website design is the best thing to do. Otherwise, you could lose around 40% of your visitors to competitors’ websites. And almost 60% of the users are unlikely to return due to a poor mobile experience.

Responsive Sites Are Cost-Effective

Developing a mobile website is easy and affordable, as a single codebase can work across different devices. If you think launching a mobile app may be more effective, think again. The costs and efforts get noticeably higher as separate architectures and specialized teams are needed. Top that up with complicated approvals, high-level maintenance, and lengthy upgrades. Mobile apps are restricted to the principles of specific marketplaces, whereas mobile websites can be optimized for browsers making it practical and economical.

Get Started With CCI Today!

Your website is the heart of your brand. If it isn’t designed for the future, your sales will suffer. So, responsive website design is the key to generating qualified leads, easy navigation, and a consistent brand message. If you haven’t yet thought about it, now is the time. Call the CCI web design and development experts at 615-928-2438 to look into your options.